Relationship
between media and politics are some sort of symbiotic and umbilical
Politics
is an essential ingredient of media
Princeton
University professor Lucian W Pye
has observed relationship between media and politics in his book Communication and Political Development 1963.
In
his book Is Anyone Responsible?,
Shanto Iyengar evaluates the framing
effects of television news on political issues. Through a series of laboratory
experiments (reports of which constitute the core of the book), he finds that
the framing of issues by television news shapes the way the public understands
the causes of and the solutions to central political problems.
The
media plays a substantial role in the development of government. The media
gives people access to be able to choose a political party, devise attitudes on
government parties and government decisions, and manage their own interests.
From newspapers to television to radio to the internet, the media is the
leading factor in political communication and fund-raising
The
mass media performs six main functions, almost all with political insinuations:
1) entertainment, 2) reporting the news, 3) identifying public problems, 4)
socializing new generations, 5) providing a political forum,
and 6) making profits. Its influence is more prominent during political
campaigns because news coverage of a single event could turn out to be the most
significant factor in putting a candidate ahead. In fact, countless national
political figures, including the president, plan public appearances and statements
to expand their influence through the media.
Overall,
the media are always present with new stories on political activities.
Political discussions cannot be avoided in the print media, political stories
are aired on television everyday, commercial radio airs political news every
hour, and paid political announcements are encountered in all media during
campaigns. The media remains important since they are the means by which people
obtain current affairs both inside and outside of the United States- however
bias it may be.
Reading List
Media Power in Politics –Doris A Graber
Politics –Barrie Axford P.408-439
Politics –Andrew Heywood P.202-209
Comparative Govt and Politics –Rod hague and Martin
Harop .P.95-109
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