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Sunday, March 24, 2013

Media and politics

Relationship between media and politics are some sort of symbiotic and umbilical
Politics is an essential ingredient of media
Princeton University professor Lucian W Pye has observed relationship between media and politics in his book Communication and Political Development 1963.
In his book Is Anyone Responsible?, Shanto Iyengar evaluates the framing effects of television news on political issues. Through a series of laboratory experiments (reports of which constitute the core of the book), he finds that the framing of issues by television news shapes the way the public understands the causes of and the solutions to central political problems.
The media plays a substantial role in the development of government. The media gives people access to be able to choose a political party, devise attitudes on government parties and government decisions, and manage their own interests. From newspapers to television to radio to the internet, the media is the leading factor in political communication and fund-raising
The mass media performs six main functions, almost all with political insinuations: 1) entertainment, 2) reporting the news, 3) identifying public problems, 4) socializing new generations, 5) providing a political forum, and 6) making profits. Its influence is more prominent during political campaigns because news coverage of a single event could turn out to be the most significant factor in putting a candidate ahead. In fact, countless national political figures, including the president, plan public appearances and statements to expand their influence through the media.
Overall, the media are always present with new stories on political activities. Political discussions cannot be avoided in the print media, political stories are aired on television everyday, commercial radio airs political news every hour, and paid political announcements are encountered in all media during campaigns. The media remains important since they are the means by which people obtain current affairs both inside and outside of the United States- however bias it may be.
Reading List
Media Power in Politics –Doris A Graber
Politics –Barrie Axford P.408-439
Politics –Andrew Heywood  P.202-209
Comparative Govt and Politics –Rod hague and Martin Harop .P.95-109

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