Our
ideas about surroundings,our social imageries,our social understanding,our
self and life skills are formed through the information received from a sender.Our
world view is hsaped and designed by the communication we are part of.
Communication
and media plays crucial role by which social and political life is vastly
decided and shaped.
The
media and other communication platforms and institutions form prisms and lenses
through which ideas and information reach the public.
Those
who care about freedom and democracy, about controlling their own lives, must
discern how social realities are distorted by such prisms and lenses.
People
are highly communicative creature-all people communicate parents, children,
lovers, teachers, government, citizen, etc.
People
communicate in different ways-Hamsa-Swan- Nala Damayathi,Unnineeli
Sandhesham,Meghasandhesham,Messengers in ancient kingdoms, etc.Mobiles in
modern life are important way for communication-SMS , MMS etc,
People
communicate different things-artists –Pablo Picasso,M F Hussain-communicated
their artistic mind in paintings,Kanai Kunhiraman communicates in his
sculpture,Leo Tolstoy communicated Russian society in his novels,KPSC
communicated socialist ideas in Kerala.
People
communicate for various reasons-
Italian
writer and literary critic Umberto Eco, in his renowned essay Travels in
Hyperreality-who went on a tour of America to get a firsthand look at the
imitations and replicas that were on display in the nation's museums and
tourist attractions. An early description of the way contemporary culture is now full of
re-creations and themed environments was provided by Umberto Eco. In a
brilliant essay, Eco saw that we create these realistic fabrications in an
effort to come up with something that is better than real -- a description that
is true of virtually all fiction and culture, which gives us things that are
more exciting, more beautiful, more inspiring, more terrifying, and generally
more interesting than what we encounter in everyday life. The two
capitals of this new culture of illusion are Las Vegas and a vastly enlarged
Disney World. In just the last few years, Las Vegas, with its Egyptian
pyramid-hotel, reproduction of the Empire State building, and fantasy version
of the Grand Canyon, has become the city of imitations, that is turning itself
into the world's first urban theme park. Meanwhile, Disney World has expanded,
in typically orderly fashion, one module of imaginary worlds, at a time,
becoming not a city that is a theme park, but a theme park that has become a
city. Disney World has even developed its own suburbs of fantasy, that are
filling central Florida with theme park sprawl, as miniature and
not-so-miniature attractions, featuring Medieval knights, re-created Chinese buildings,
and an animatronic King Kong, spring up around its outskirts.
For
Marx communication is false consciousness,
where dominant ideology of ruling class is disseminated to indoctrinate the
working calss.Inshort communication can be due to craze for conquest,emotional expression,
intensifying miseries, love, etc.
Look
at world around us,all animals communicate, Animals might not be able to speak
or master advanced language techniques, but they certainly have other ways of
communicating. All members of the animal kindgom communicate extensively among
themselves without using any apparent words. In addition, some species, like
whales, dolphins and elephants, employ sounds or body language as well. Whale song, wolf howls, frog croaks, bird
chips -- even the waggle dance of the honeybee or the vigorous waving of a dog's tail -- are
among the panoply of ways animals transmit information to each other and to
other denizens of the animal kingdom.
But
do animals also try to communicate with people? Absolutely! Our domesticated
pets are excellent examples of animals who consistently tries to communicate
with humans.
Animal vs. Human Communication
Conveying of meaningful information is known as
communication, and it has been an integral part of success and hence, the
longevity of any animal species and so for the humans. There are so many
different ways of communication. Humans have various well developed
communication techniques to serve a major distinction between animals’ and
humans’.
Animal Communication
Animals have different forms of
communication viz. gestures, facial expressions, gaze following, vocalization,
and olfactory signals. Displaying body parts is a very common form of animal
communication, especially in birds as their males become extremely attractive
during the breeding season. The facial expressions are another form of
communication, mostly in dogs. The dogs’ facial expressions reveal their
intentions. When a dog is ready to play, the expressions from its face could be
understood. Some of the better explained examples for gaze following among
animals are bees and ants. Foraging bees play an act called the waggle dance,
in order to let the other bees know of the source of food with the direction
and the farther. Animal vocalizations have been well identified, and trying to
characterize their functions by the scientists with the use of hormonal
variations. Among most of the animals, sound has been a very effective form of
communication. Olfaction, or the sense of smell is a pioneering form of animal
communication, and it has been utilized by human also by using dogs most of the
time. Through all forms of communication, animals are able to let others know
about their requirements viz. feeding, breeding, aggression, alarming…etc.
Human Communication
Humans have developed many ways of
communication ranging from gestures, facial expressions, letters,
vocalizations, visualizations…etc. Usually, the distance matters for
communication but, humans have invented many ways to overcome the distance.
First, it was by sending messages via animals, then by creating postal
services. The communication process was tremendously developed with the
invention of telephone by Alexander Graham Bell and later, radio, newspapers,
magazines, journals, television,
internet, emails, and social networking websites appeared. However, still
people prefer to meet and communicate with the gestures and facial expressions
because, the real meaning could be conveyed through those ways. For
communication, humans use many different languages but, English is the common
global language. Visualization and olfaction have been other forms of
communication in humans. Scenes or smell of delicious foods make the humans
salivate, and these are being used by the restaurants and food companies to
attract more customers. All those ways of communication function differently
according to the needs.
Both animals and humans communicate
among themselves according to their needs in the lifestyle. The forms of
communication look similar in both animals and humans but, the functions are
different. Although, the forms could be classified and explained as similar in
animals and humans, the humans have developed a very complex and rapidly
expanding means of communication. Humans have been trying to understand the
animal behaviours and their means of communication through the scientific
method, which is another form of communication in humans.
Language and medium are most distinguishing
elemnt which makes human communication most complicated.The social institution
which brings these two elements in a system of mediation is media in modern
life.
Language in Human communication
Of all human skills, language is one of the most valuable
because it allows us to communicate with one another. Human communication is
important to society, enabling business and interpersonal relationships, as
well as teaching and learning. Language is also important because it allows
people to create new words for a changing society, like "Internet,"
By ages, most
humans have developed an ability to communicate through oral language. By
time progress, most humans can comprehend, as well as express, written
thoughts. These unique abilities of communicating through a native
language clearly separate humans from all animals.
Languages
are, essentially, systems of symbols that have meaning. Language is a means of
human communication, whether it be expressed verbally, it writing or through
sign language. All languages have a system of rules and meanings and can
express an infinite number of ideas or meanings within that system.
Even though language is standardized, the interpreted
meaning of the words that being communicated is influenced by a variety of
factors about the situation. The way something is phrased, the tone in which it
is said and the volume all matter. These "hidden" parts of
communication affect way the listener interprets the speaker.
The human communication process is more complex than as it initially seems
Medium and Communication
The
term medium has a long history in the field of communication. The method or device used to communicate an information is
very important an element in communication process.
A medium is a person who claims to be able to
receive and send information between our three-dimensional world and the spirit
world. A great mass of evidence exists proving the validity of this
communication capability in a number of gifted individuals. These accounts are
interwoven with cases of proven fraud, however, which served to discourage
scientific inquiry into this phenomenon over the past century.
In the last decade a number of mediums have emerged
into public view and demonstrated through radio, video and written media the
capability to communicate with spirits of persons who have previously died.
This collective evidence is very strong proof of the survival of consciousness.
These mediums are often able to pass along messages to bereaved humans which
contain information that only the deceased person would know. Recent scientific
experiments have shown that this communication can take place with a high probability
of success and without any form of fraud or cold-reading. Because of the
possibility that this information could have come through telepathic
communications between the medium and his/her client, the most credible
evidence is that which is unknown to the client at the time of the sitting but
which is later found to be true. A number of cases of this kind have been
reported.
Lasswell's (1948) classic outline
of the study of communication:
·
Who
·
says what
·
in which channel
·
to whom
·
with what effect
In the
ecological model, the "who" are the creators of messages, the
"says what" are the messages, the "in which channel" is
elaborated into languages (which are the content of channels) and media (which
channels are a component of), the "to whom" are the consumers of
messages, and the effects are found in various relationships between the
primitives, including relationships, perspectives, attributions,
interpretations, and the continuing evolution of languages and media
We divide the different types of communication
medium into two different categories:
1. Physical
medium
2. Mechanical
medium (everything that is not No. 1)
This site
focuses on the internal communication. Our listings of types of communication
medium therefore exclude external media.
Physical Medium- Large meetings, town hall meetings
- Department meetings (weekly meetings)
- Up close and personal (exclusive meetings)
- Video conferences
- Viral communication or word of mouth
Mechanical Medium
- Weekly letters or newsletters
- Personal letters
- Billboards
- Intranet
- Magazines or papers
- Sms
- Social media
Importance
of Communication
Communication is easily overlooked, but the ability
to communicate effectively is necessary to carry out the thoughts and visions
of an organization to the people. The importance of speech and words whether
through a paper or a voice is a communication medium to convey directions and
provide synchronization. Without communication, there is no way to express
thoughts, ideas and feelings
Six
Reasons Why We Communicate
To
promote understanding
- Example: a politics teacher gives idea of how media mediate our social understanding
- To make decision
- Example: Presidential debates help us to choose what candidate we will vote for.
To
inform
- Example: the student council president delivers announcements every day to inform students about current school events.
- Example: News broadcasts inform viewers of what is happening in their community
To
resolve problems and conflict
Example: Students may use
email or phone conversations to resolve disagreements
·
Example: on a national level, President used
press conferences and other media outlets to help resolve the nations fear
surrounding the impending terror strike .
To
meet social and physical needs
·
Example:
Students hang out with their friends on Friday nights to help meet their
social communication needs.
To
persuade
Example: elections campaign ads are used to help persuade voters
to pick a certain candidate
We all need solitude but we also need relationship.If
we were not to communicate, we would not be able to fulfill our physical, identity
and social needs and to attain practical goals.
Characteristics
of Human Communication
Human communication has several key
characteristics.
·
The process of communication is continuous,
ongoing,
and dynamic.
·
Communication begins with the self.
·
Communication is irreversible, or unerasable.
·
Communication is reciprocal.
·
Communication is unrepeatable.
·
Communication is transactional.
·
Communication exists in some kind of context, or
setting.
·
Interpersonal communication involves two
individuals.
·
Group communication exists among three or
more people who have some common purpose.
·
Organizational communication occurs in a
formal institution with a hierarchy, common goals, and individualized tasks.
·
Mass communication with a population takes
places through some form of public media.
No comments:
Post a Comment