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I am author of the books Political Internet(Routledge, 2017), Intimate Speakers ( Fingerprint! 2017), has finished the typescript of three books—first, on Internet and sexuality; second, on the negative impacts of social media; and third, a novel—and is presently working on a narrative non-fiction with the working title Lovescape: Why India is afraid of love.

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Tuesday, April 17, 2012

Political psychology


Political psychology is a science that deals with the relationship between psychology and politics. In essence, the political psychologist applies psychological theories to political problems. Although political science is seriously implicated in the study, psychology is stressed as the innermost field of study.

Political psychology was well known in the year 1940, when researchers started to psychoanalyze the relationship between politics and psychology. Political psychologists are those with a craving to find out the reinforcements and outcome of political behavior has the politician and the other part of the world. In order to accomplish this, the political psychologist employs their knowledge of social science and psychology to the world of politics.

Political psychologists strive to evaluate the intentions of politicians, as well as present valuable information on political social relations. People who desire to know why political events happen the way that they do would be interested in political psychology. Psychology has played an vital part in the span of politics throughout history, from ancient times, through World Wars, and most likely even more so, through the current day American government and all of its political outrages.

Political psychology has its ancestry that branches into several other disciplinary fields including sociology, anthropology, philosophy, international relations, and economics. In order to come to certain terminations, a political psychologist may inspect voting and elections, racism and prejudice, public opinion, and the media.

Political psychologists usually don't edge themselves to examining, observing, and diagnosing politicians. Political psychologists may also study the community as a whole. A political psychologist may be fascinated in discovering what the general public really thinks of their government officials, and how they find about political events and news. In support of this cause, politicians have an inducement to employ political psychologists to assist them convince public opinion, win elections, and win carry out various issues.

Political psychologists are also often outstanding journalists who are talented to offer books, essays, on significant subjects that are happening in the world. Somebody who has studied political psychology may be able to present a useful analysis that explains to people about current events. One interesting thing political psychologists have done is produce tools so that people can identify politicians who have a well-built inclination towards dictatorship, war, and autocracy.

If politics and psychology were to meet and hold hands, you would have political psychology. Political psychology is a field that examines the relationship between psychology and politics. In essence, the political psychologist applies psychological theories to political problems. Although political science is heavily involved in the study, psychology is stressed as the central field of study.

Political psychology emerged in the 1940s, when researchers began to psychoanalyze the correlation between politics and psychology. Political psychologists are those with a desire to find out the underpinnings and consequences political behavior has on the politician and the rest of the world. In order to do this, the political psychologist applies their knowledge of social science and psychology to the world of politics.

Political psychologists try to analyze the motives of politicians, as well as provide valuable information on political social relations. People who want to know why political events happen the way that they do would be interested in political psychology. Political psychology has roots that branch into several other disciplinary fields including sociology, anthropology, philosophy, international relations, and economics. In order to come to certain conclusions, a political psychologist may examine voting and elections, racism and prejudice, public opinion, and the media.

It’s when the questions hurt:
Why did they vote for the other candidate?
Why couldn’t we make the most of our opportunities?
Which were our mistakes?
Why our political communication couldn’t convince people?
Why many people didn’t vote for our candidate even when they actually liked him?
Why didn’t we see that we were losing votes?

And is exactly at that hard time when a truth, solid as a rock, appears: most election campaigns don’t understand how the voter’s brain works. Most election campaigns don't understand the political psychology of the voter.

Strategies, tactics, electoral advertising, political marketing, political communication and the whole election campaign would be different if we knew how it is that people decide who to vote for.

Political psychology, political marketing and election campaigns

Defeats and victories happen in the same place. A dark place for those who don't know it. A real labyrinth where almost everyone gets lost: the brain, the voter's mind.

Everything goes through the voter's brain. The speeches, the advertising, the rallies, the attacks, the defenses, the proposals, the projects, the jingles, the logos... everything is processed in the brain.

That's why scientific knowledge of the human mind can be used to plan a different election campaign. A more effective and precise election campaign. A campaign where the political marketing strategy would be in tune with the voter’s psychology.

Political Psychology gives you the opportunity to learn the voter’s psychology to apply it to your election campaign.

Political psychology reveals the secrets of the voter’s brain

The voter’s brain is like a dark labyrinth. If your election campaign doesn’t put some signs and light there, then the voter will get lost and won’t vote for you. How can we put some signs and light in that labyrinth? With a persuasive political communication that hits the target. In the design of that political communication is that political psychology can make it’s contribution, can make a difference.

Psychology has 2500 years of history and a vast capital of knowledge about human behavior. There are tens of thousands of works published on political psychology. Millions of pages dedicated to political psychology

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