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Monday, January 9, 2012


Unit I Introduction

a)Communication, Media, Society and Politics.

b)Theories of Political Impacts of Media

1)Pluralsi Model,2)Dominanat Ideology Model,3)Market Model,4)Elite Value Model

Unit II Mass Media and Political Communication

a)Political Communicators.

b)Context of Political Communication: Historical, Economical, Techonological, Organisational, Legal and Cultural

c)Characteristics of Mass Media:Print and Electronic,Social Media d)Overview of Major Global and National Media

Unit III Politics in the Media Age

a)Forms of Political Communication

1)Direct: 2)Indirect:

b)Mass Media and Election:Political Mobilisation

c)Role of Media in Different Political Systems

d)Mass Media and Public Sphere

Unit IV Media & Public Policy .

Media in the Constitutional Framework

Media Freedom

Media Regulatory Framework

Media Ethics: Self-Censorship Vs State Regulation

Media Ownership: Public Private and Foreign Investment

Unit V The Media and Social Capital

Soft News, Infotainment, Culture Industry

The Nature of News in the Twenty-first Century:Critique


1. Mass Communication in India, Kewel J.Kumar, Jaico, 2001.

2. A Manual of Development Journalism by Alan Chalkely , Press Institute Of India.

3. Here is the News—Reporting for Media, Rangaswami Parthasarthy, Sterling


4. News Reporting and Editing; Sterling Publishers,1987.

5. News Writing & Reporting for Today’s Media by Bruce D.Itule & Douglas A.Anderson.

6. A Handbook of Modern Newspaper Editing & Production; F W Hodgson; Focal Press


7. The Radio Handbook, Carole Fleming, Routledge 2002.

8. AIR Style Book, New Delhi, 1991.

9. Television in India; Changes and Challenges; Gopal Saxena. Vikas Publishing 1996.

10. Television and social change in rural India; Kirk Johnson, Sage Publications.

11. Before the Headlines—A Handbook of TV Journalism, CP Singh, Macmillan,1999.

12. Broadcasting and the People; Mehra Masani ( National Book Trust).

13. Magazine Editing & Production by J. William Cleck & Russell N.Bard WCB Brown &

Benchmark – 1994.

14. Advertising : Theory & Practice by CH Sandage & Vernon, Fry Eurger.

15. Advertising by Maurice Mandell. (PrenticeHall)

16. Journalism in the 21st Century; Online Information, Electronic Databases andthe

News—Tom Koth, Adamantive Press Ltd.

17. Introduction to Information Technology; Turban, Rainer, Potter, John Wiley Publications


Online Journalism, Jim Hall, Pluto, 2001.

18. Web Production (11 Edition) Jason Whitmaker, Routledge,2001.

19. Refence Reporting in India; The communication gap; VC Natrajan and AK Chakraborty;

Trishul publications 1995.

20. The Kargil Conflict and the Role of the Indian Media ;Ajai K Rai, (Institute of Defence

Studies and analyses).

21. The Press -- M.Chalapati Rao ( National Book Trust).

22. Press Laws- D.D. Basu ( Prentice Hall ).

23. Potter, James W (1998) Media Literacy. Sage Publications.

24. Grossberg, Lawrence et al (1998) Media-Making: Mass Media in a popular culture, Sage.

25. Berger, Asa Authur (1998). Media Analysis Technique. Sage Publications.

26. Asa Briggs & Peter Burke, A Social History of the Media, Polity Press, Cambridge 2005.

27. Jan van Dijk, The Network Society, Sage, London, 2006.

28. Don Robotham, Culture, Society and Economy: Bringing Production Back in, Sage,

London 2005.

29. John Nguyet Erni and Ackbar Abbas , Internationalising Cultural Studies,

Blackwell,London, 2005.

30.Andrew Heywood,Politics,New York:palgrave Mcmillan 2002,PP.202-207

31.Barrie Axford et al.,An Introduction to Politics,London:Routledge,2005,PP.408-439

32.Vanita Khli-Khandeka,The Indian Media Business,New Delhi:Sage,2003

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